2025-02-14
Reading shelf silence in Charoenkrung corridors
Why the absence of shopper complaints in your monthly pack can still signal execution drift — and how we log it without dramatising.
field notes · Bangkok · reporting hygiene
Open articleNotebook
Longer reads for teams who want methodology transparency, not cheerleading. Each post references real initiative names where helpful.
2025-01-09
Scorecards that distributors actually open
Three formatting choices that keep principal scorecards from dying in attachment purgatory.
activation · scorecards · partners
Open article
2024-11-22
Heat maps are opinions until someone dates the photo
Metadata discipline for shelf imagery — a boring topic until it saves an argument worth six figures of promo spend.
analytics · metadata · photos
Open article
2024-10-03
Training decks after the insight deck ships
Closing the gap between the analyst’s PDF and the partner trainer’s Monday morning room.
training · enablement · storytelling
Open article
2024-09-18
Elasticity conversations without magical thinking
How we talk about promo lifts when confounders stack — a note for revenue and category teams sharing one room.
promo · methodology · honesty
Open article