How engagements run
No mystical frameworks — just explicit gates so category, field, and revenue teams know when evidence is frozen versus still editable.
- Intake alignment — pick initiative module, confirm capture ethics, align on decision the readout must support.
- Field or desk window — execute visits, interviews, or tagging with QA sampling baked in.
- Synthesis week — analysts pair photos with narratives; limitations get their own bolded section.
- Playback + assets — facilitated walkthrough, then packaged slides, worksheets, or storykits depending on initiative.
Before / after snapshot
Before: dozens of unnamed aisle photos in a shared drive.
After: dated capture log, heat commentary, and a one-page executive chapter linking back to
evidence filenames.
