field execution
Traditional Trade Listening Loop
Designed for categories where modern trade dashboards miss nuance. We emphasise tactile cues — cooler placement, handwritten promos, counter conversations — and return a looped narrative rather than a one-off dump.
16 business days · listening loop · execution stage: refresh
THB 35,750
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Inclusions
- Visit grid covering three Bangkok districts minimum
- Voice-to-summary pipeline with Thai + English options
- SKU-level anecdote tagging
- Heat index for recurring complaints
- Suggested talking points for field sales huddles
- Archive organised by week for longitudinal reads
- Optional add-on: annotated route maps
Outcomes we design toward
- Ear-to-ground texture for brand teams distant from wire carts
- Repeatable loop structure you can internalise after two cycles
- Credible stories for partner training without dramatisation
Suda Prasert
Field operations manager coordinating motorbike routes and safety protocols.
Questions teams actually ask
Experience notes
Short visits, dense notes. The week-three bulletin caught a cooler placement issue our modern trade dashboards never flagged.
— Oil , Bangkok traditional trade cluster