analytics

Promo Elasticity Field Lab

We select geographically proximate pairs, document mechanical compliance (POSM placement, price communication), and stitch findings to your baseline sell-out curves without promising model perfection.

21 business days · field lab · execution stage: pilot

THB 88,900

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Inclusions

Pairing methodology note with exclusion criteria
POSM installation photo matrix
Price ticket accuracy audit
Staff verbatim log (non-salesy prompts)
Elasticity commentary framed as hypotheses not guarantees
Risk callouts for confounding variables
Playback session for category and revenue teams

Outcomes we design toward

Cleaner hypotheses before you widen promo depth
Photo evidence distributors accept faster than tabular disputes
A shared “good enough execution” visual reference

Marin Okada

Analyst focused on in-store experiments and honest limitations sections.

Questions teams actually ask

Do you build predictive models?

We deliver hypotheses and documented execution context. Modelling stays with your analytics team or external partners.

Minimum store count?

What if weather skews results?

Experience notes

Elasticity Field Lab did not magically fix our depth curve — Marin’s team said that upfront — but the POSM matrix stopped three circular email chains.

— Vee , Revenue manager