field execution

Modern Trade Signal Sprint

We pair your category lead with our retail activation lead to script observation prompts, calibrate photo standards, and publish a single reader-friendly brief. Outputs include aisle heat commentary, secondary display notes, and a ranked list of execution friction points grounded in what shoppers can actually see.

12–14 business days · audit sprint · execution stage: pilot

THB 42,800

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Inclusions

Door-level photo pack with consistent framing prompts
Scorecard aligned to your internal KPI language
Thai-language operator notes plus English executive summary
Shelf-edge and wobbler compliance tally
Competitive set snapshot with share-of-voice estimate
Voice memo archive for qualitative colour
Workshop-ready slide outline you can edit in-house

Outcomes we design toward

A prioritized fix list for the next 30 in-store days
Shared vocabulary between sales and merchandising teams
Baseline imagery you can reuse in distributor conversations

Arinya Suksawat

Retail activation lead with twelve years across beverage and snacks in Greater Bangkok.

Questions teams actually ask

Do you cover upcountry doors in the same sprint?

This sprint focuses on Bangkok modern trade. Upcountry visits can be scheduled as a follow-on wave with separate travel allocation.

What if our planogram changes mid-project?

Is shopper intercept included?

Experience notes

The Modern Trade Signal Sprint deck referenced our wobbler compliance by SKU — something our old audits never spelled out. Field photos were sharp enough to forward straight to distributors.

— Krit , Channel sales manager · Regional beverage group · 5/5 · survey

Still wish we had booked the intercept add-on, but the observational pack alone reframed our Tuesday trade meeting.

— Client in FMCG